Traceability is essential to give confidence to consumers that product origin data is protected.
In today’s manufacturing industry, there is a lot of focus on traceability and transparency. Traceability is essential to give confidence to consumers that product origin data is protected. Product recalls can cost manufacturers millions each year. They negatively affect the company’s reputation. The impact is even more remarkable when consumers lose their confidence in the manufacturer and stop purchasing its products. With the enhanced commitment to environmental, social and business-related issues like quality control and compliance across manufacturing, companies across the continents consider traceability a more prominent priority than before.
Traceability is essential for eliminating unexpected matters and saves time and money
Dealing with traceability issues can be time-consuming for businesses without dedicated tools and processes in place. In some cases, the inability to deliver proof of origin can escalate into a more critical business point.
Traceability impacts every part of the supply chain, becoming a natural source of information for every move of the product through its life cycle. It covers the whole way of the product from its raw materials and components to recycling and reuse.
Traceability underpins a lot of the production process
The relationship between the manufacturer and its product does not end when it leaves the factory. Moreover, it is precisely where they start to grow.
The ability to track raw materials and understand the quality of components and materials they come from will affect every level of the supply chain. It’s more uncontroversial and more efficient in the long term to make decisions from tangible facts and data than depending on calculations.
Word of mouth can have a remarkable impact on your brand reputation
The natural and accumulated trust of buyers is a critical resource for all brands. That is why creating a positive brand image is a vital factor in developing and maintaining market success.
A business reputation can end up very fast in the age of social media and the internet. It doesn’t take long before doubts and concerns are firmly rooted in customers’ minds and smartphones.
With the relevant technology and platforms in place that provide the ability to recall products, track production and match replacement parts quickly, the brand owners can protect their reputation and save money. Pairing this ability with a solid crisis management contingency will prepare your business well for all scenarios.
Traceability is an essential part of every industry
Focusing on where raw materials are sourced, what happens next and how they are processed, every business needs to find traceability as part of their day-to-day work. People care about where their products come from, who makes them and how they are made.
Consumers also care about business ethos – in many sectors, consumers are turning towards more sustainable versions as their concern for the environment grows. Since 2016, 65% more consumers have avoided buying a product or using a service because of its environmental impact.
Commitment does not end once a product has left the production premises
Responsibility does not end once a single product has left the production premises. To indeed encompass responsibility, you need to extend your commitment from end-to-end from ‘cradle to grave.’ This means that you need to be responsible for the products all the way up until it is broken down for recycling or disposal. The problem is that there wasn’t a complete traceability system that works for all manufactured products and packaging, allowing the brand owner to identify which products are genuinely sustainable at every phase of their life cycle.
Traceability is crucial for your business and operational management.