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The face of a software company – Svetlana Kostova, Sales Expert

Meet SoftGroup through the eyes of its visionary employees


“The face of a software company” is a storytelling series that discovers how SoftGroup works through the eyes of our colourful and visionary employees. To keep the business process on track, we need a solid backbone – we found it in our Sales Department. This story is about what  could bring the combination of a sharp mind and excellent organization skills to the business >>






After 10 long years in another business field, the time came for a change, and for five years now, I have been giving my best in SoftGroup. Hello, my name is Svetlana Kostova, and I am a Sales Expert.





svetlana kostova softgroup



Tell us a bit more about your role within the company…


Everyone imagines the sales expert as a well-dressed person who tortures you to buy something.

Well, combining representativeness, sharp mind, and excellent organization skills, I am the “one and only” at SoftGroup. One of my prominent roles in the department is to be the airport traffic control tower for my colleagues and their backbone.

I am the person whose responsibility is to ensure that all ideas, decisions, and proposals agreed with our partners and clients are flawlessly documented and formalized. Live meetings, conversations, and smiles are a great way to make a deal and start a business partnership. My smiles are the words printed on the paper verified with a signature, which is the start of every project.





Is there a typical day or week at SoftGroup?


You can have a “typical day” according to your expectations. It is absolutely typical for me that all my plans for the day and my schedule turn upside down due to unforeseen situations, and this is where I find the charm of my job.



What is the most challenging part as a Sales Expert?


Being a woman helps me a lot. In addition to all the other similarities, we are gifted with empathy and can anticipate the unpredictable. Difficulties and challenges are almost ruled out.



What initially motivated you to join SoftGroup?


During my first encounter with the company, I literally came across a young, smiling and energetic team. The company has a clear vision for its development, which undoubtedly leads to success for its employees.



How did you find having to work from home instead of the office? Would you explore this opportunity in the future?


“Home office” has always been an option since I started in the company. Working from home provides extra flexibility, and it is great to have this opportunity. However, I am an amiable person, and I prefer live contact with my colleagues.



What do you think about the SoftGroup brand new office space?


Given my sociability, I enjoy the new atmosphere in our new office from the bottom of my heart. Change is a good thing. It makes people come to life after a difficult couple of years we went through.



Finish the sentence “You should come to work at SoftGroup because….


…because we are Great! We are energetic, innovative, different, evolving, and holding our hands. We are SoftGroup!



SoftGroup Team | The face of a software company | 2022