27
Jun
[Blog] Why 25% of Product Codes in the EU Hub Fail Data Quality Checks (and How to Fix Yours)
Table of Contents
Why EU Hub Product Data Quality Matters
Good data doesn’t mean only a good structure. It is much more than it. It’s a compliance, a traceability, and trust. The EMVS relies on accurate Product Master Data (PMD) and Product Pack Data (PPD) to protect patients and keep the supply chain functioning. But according to EMVO, 1 in 4 product codes uploaded to the EU Hub for the Q2 of 2025 contains errors. And in pharma, 25% bad data is a risk no one can afford.
Top 3 Data Mistakes OBPs Make
EMVO’s Q2 2025 newsletter outlined the most frequent issues:
- Product Name is incomplete — missing strength or pharmaceutical form
- Common Name errors or mislabeling
- Fields that are technically filled but don’t meet the formatting standards expected by the Delegated Regulation
Example: “Paracetamol” won’t pass. It must say Paracetamol 500mg film-coated tablets.
The Risks of Incomplete or Incorrect Data
Non-compliant uploads may result in:
- Product codes being rejected or quarantined
- Loss of traceability in NMVS systems
- More back-and-forth with EMVO and national authorities
- Compliance gaps during audits
And worst of all, you might not even know about the issue until an authority flags it.
Steps to Fix Your Data Before EMVO Flags It
- Review your uploaded PMD/PPD against Delegated Regulation (EU) 2016/161
- Implement internal review workflows for serialization teams
- Stay ahead of EMVO’s flagged communication rounds by conducting pre-checks regularly
How SoftGroup Supports Data Validation
With the SATT PLATFORM, we help OBPs:
- Detect and correct incorrect or missing values before uploading
- Automate formatting to match EU Hub technical fields
- Monitor product code performance across batches
You don’t need to wait for a warning email. Fix your data proactively.
Are your EU Hub uploads safe from the 25% trap?
Let’s run a compliance review and show you how our customers keep their code clean.
Book a free demonstration how SATT PLATFORM keeps your data validated!
Reference: The EMVS Community Newsletter – EMVO