Press release by SoftGroup

[Press Release] Venelin Dimitrov, CEO of SoftGroup, is elected to the Management Board of GS1 Bulgaria

2nd March 2023



At a general meeting, the executive members of GS1 officially elected Venelin Dimitrov as a member of the Management Board




On 27th February was held a general meeting of GS1 Bulgaria, during of which was announced that Venelin Dimitrov, CEO of SoftGroup, was elected to the Management Board of GS1 Bulgaria. GS1 Bulgaria shared the prerequisites by stating that  “Venelin is an experienced leader with an affinity for innovation and technology. SoftGroup AD is an innovative Bulgarian company specializing in the development of technological solutions for serialization, aggregation and tracking of medicines and medical devices, which help to meet the growing regulatory requirements in the sector, prevent counterfeiting and increase patient safety. Solutions are based on GS1 standards. SoftGroup AD is a member of the GS1 Healthcare group and the international organization Endeavor.”


We are delighted that GS1 Bulgaria found a trusted partner in the face of our founder. Mr. Dimitrov will participate and submit proposals related to the activities of the assembly, as SoftGroup will continue to be a devoted associate in activities in the field of the fight against drug counterfeiting and brand protection both on а global and local level.


Official Press Release >>



About GS1 Bulgaria

GS1 Bulgaria is a non-profit association that is a member of the International GS1 organization and the regional GS1 in Europe. With its activity, the Association provides Bulgarian companies with access to the global GS1 system of standards. In 2021, GS1 Bulgaria celebrated 30 years of application of the standards in Bulgaria.



About GS1

GS1 is an international non-profit organization that coordinates the development and maintenance of the most widely used standards for supply chains in various sectors worldwide. The creation of new and updating of existing standards is initiated by the companies themselves and is carried out within a defined standards development process. The organization is represented in individual countries through local national organizations based in 116 countries. Over 2 million companies use GS1 standards in their daily work. More than 6 billion barcodes are scanned worldwide every day.