8th November 2023

 

For the eighth year in a row, SoftGroup was an exhibitor in the largest pharma exhibition – CPHI

 

In the last week of October, the SoftGroup team had the opportunity to participate in the largest pharma exhibition that gathers professionals from the whole supply chain. The event continued for three days and was held in Barcelona, Spain. During the period, SoftGroup gained visionary perspectives of the various visitors to its stand.

 

This year’s edition was focused on providing more tools to facilitate the partnering and nurturing of relationships for continuous innovation, healthcare advancements, and overall business growth, intertwined through the conception of sustainability development.

 

The reason why we participated in CPHI for another year is that the event gave us such valuable experience. Starting from networking and reaching the opportunity to forecast the future development of the Pharma industry.

 

It is inevitable that one-to-one meetings are always the best form of communication. One of the most powerful parts of CPHI is exactly this it gives us the opportunity to meet both current and potential customers. SoftGroup has clients from all around the world and the event enables us to meet many of them, to receive their feedback personally, and to identify fields of future developments.

 

On the other hand, we were able to meet and strengthen our partnerships. Good partnerships require time and trust. As a company that has partners in three different continents, SoftGroup values being able to connect with them face-to-face. During the event we met our partners from Italy and Latvia, discussing our collaboration and planning the next steps in our partner relationships.

 

 

Moreover, from the point of view of an exhibitor and at the same time a service provider, our company was positioned in a crucial place, where we had the chance to meet companies and service providers that we work together with on different pharma projects.

 

 

CPHI is a unique and comprehensive content hub for the pharma industry and as such the professional environment was filled with business and goals-oriented people on CPHI, bringing us many insights about trends, sharing the industry’s new look, and giving us a perspective for the future.

 

We are looking forward to putting ourselves at the heart of Pharma again and uniting with pharma professionals at CPHI 2024 which will take place in Milan, Italy!