Press release by SoftGroup

First-hand experience of SoftGroup with the needs of the Kazakhstan Pharma industry


Early in April, SoftGroup sponsored the International Congress and Exhibition Pharma Kazakhstan & Central Asia 2024 for the second year in a row.







We value the first-hand experience and networking with the pharma supply chain. This year for a second time we had the opportunity to meet the Kazakhstan Pharma industry and to face and support their real needs regarding the upcoming mandatory serialization on the market.


SoftGroup was represented by Andrey Atanasov, CRO/ Director Business Development & Sales, and Daniela Hristova, Business Analysis & Strategic Account Manager. On the first day of the event our team joined the event program in Session 4 – Track & Trace: serialization and labelling of medicines in Kazakhstan and Central Asia, sharing know-how regarding the Pharma Track and Trace in Kazakhstan – All in one Solution for serialization, traceability and compliance by SoftGroup.



The Pharma Kazakhstan International Exhibition provides us with two days filled with fruitful meetings with all interested parties, including potential and current clients, and regulatory authorities. Keeping in mind that the first deadline for Kazakh regulation is in July, our team fielded multiple questions, discussed various specific cases and needs, and shared key insights about track and trace in Kazakhstan.


Some of the topics that were discussed during the event were:


  • Understanding the track and trace in Kazakhstan – requirements, specifics, insights
  • Options for Serialization implementation that is fully compliant with regulations
  • Options for Aggregation implementation that is fully compliant with regulations
  • The potential integration of traceability solution in the current equipment
  • Serialization & Aggregation long-lasting capabilities and benefits
  • Opportunities for progress and growth using Track&Trace
  • The most important technical and technological innovations
  • Plans on strengthening and effective growth of the Pharma industry



SoftGroup is glad that had the opportunity to support the Kazakhstan Pharma Industry and other interested parties on the road towards pharma track and trace enhancement.



About International Congress and Exhibition Pharma Kazakhstan & Central Asia 2024


Pharma Qazaqstan Congress and Exhibition is a unique international platform for leaders of the pharmaceutical industry of Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan and other countries of Central Asia which involves senior executives of investment projects and major pharmaceutical plants, government officials, regulators, technology licensors, developers, manufacturers and suppliers of equipment, engineering and construction companies, technology and service providers. The event is devoted to discussion of major investment projects on construction of production capacities, to efficiency boosting options of pharmaceuticals production.