Besides the weather conditions in the summer, the last months in Russia is getting hotter for the pharmaceutical industry. This is a fact as a result of the forthcoming regulation for mandatory marking and labeling of all medicines. Considered for the most complex regulation all over...
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By its definition, the brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company. But what happens when these promises are quite far from reality? Here are briefly the 5 most common misbeliefs you...
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As we talked about the importance of serialization in our previous article Serialization – One step towards counterfeit-free future, one step against fear abuse, let’s now focus on what pharmaceutical Parallel Importers are facing under the EU FMD. More than 3/4 pharma companies already work successfully...
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The implementation of the serialization solution has arisen many additional questions within the pharma manufacturers, CMOs and other participants in the supply chain. One of the main challenges that SMEs in the pharmaceutical industry facing is to find what fits their business model mostly. The Cloud-based software...
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Counterfeit drugs pose a public health hazard. Furthermore, they waste consumer income and also can cost their life. We, at SoftGroup, believe that serialization of the medicines is on step toward counterfeit-free industry. During these uncertain times, safety is the top priority nowadays. Safety of our...
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